Guilherme Leal — Art Director & Brand Strategist

MANIFEST

Brands that try to please everyone fade into a sea of identical competitors. But the ones that disrupt, provoke, and have a personality bold enough to demand attention, they build communities.

The kind of customers who will defend your brand tooth and nail and recommend it without being asked. This loyalty is born when a brand stops following the industry and starts carving its own path. It’s when they start creating the different.

BLISS

Bliss turns hospitality communication into a premium journey built around character, trust, and desire.

COSM BANK

A financial identity that gives creative professionals clarity, confidence, and room to make.

DONNA

A fashion brand that turns everyday dressing into an expression of authorship and self-worth.

DYNAMO

A cycling identity that translates raw effort into speed, recognition, and collective momentum.

Portrait of Guilherme Leal

ABOUT ME

I AM GUILHERME LEAL, ART DIRECTOR AND BRAND STRATEGY SPECIALIST.

With five years of experience working with major clients worldwide from São Paulo, Brazil, I use my background in Advertising to challenge industry standards. My focus is creating disruptive visual solutions that go far beyond the obvious.

  • BRAND IDENTITY
  • ART DIRECTION
  • NAMING
  • STRATEGY

MY PROCESS

BRAND QUESTIONNAIRE

We start with a detailed briefing to align goals, audience, and project needs. Before creating, I need to understand.

KICKOFF (OPTIONAL)

If you prefer, we can hop on a quick call to align everything in person. If not, I move forward asynchronously, without stalling the process.

RESEARCH & MOODBOARD

I deep-dive into your market and present a visual moodboard of references. I only move on to design once the creative direction is approved.

VISUAL DEVELOPMENT

With the direction aligned, I build the complete identity on real mockups so you can see how it works in the real world.

FEEDBACK & REVISIONS

Two rounds of refinement are included. No surprises, no rushes. The process protects the outcome.

FINAL DELIVERY

A complete package with production-ready PNG, SVG, and PDF files, plus a brand manual to keep your identity consistent.

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